From Jeollanam-do with love

Widely regarded as the “Kitchen of Korea”, the scenic Jeollanam-do region at the southwestern tip of South Korea is known for its clean air, lush green landscapes, large agricultural plains, thousands of offshore islands, tidal flats and rich culinary traditions. The region is home to Korea’s largest share of pesticide-free agricultural land and produces a significant portion of the country’s agricultural and fishery output, shaping a food culture that celebrates its fresh, clean and natural ingredients. Some of these ingredients are what you would discover (reworked into convenient snacks) at the Korean Regional Specialties Pop-Up (within Isetan Scotts’ Confectionery Fair) running from Sep 26 to Oct 1.

The six-day pop-up sees several brands and products making make their Singapore debut.

Get a huge umami satisfaction from these savoury, crunchy chips ($6.90; buy three get one free) made from Korean-grown shiitake. To stay crispy without the grease, they are low-temperature vacuum-fried and seasoned simply with sun-dried sea salt.
The Berry and Fig Strawberry Chips ($9.90; buy three get one free) are made with freeze-dried strawberries from Jeolla-do, with zero added sugar and no additives.
Made with seaweed from Goheung coated in sticky rice paste from Naju, then flash-fried for just two seconds with minimal oil. Each pack is priced at $9.90 (buy three get one free).

The Korean Regional Specialties Pop-Up runs from 10am to 9pm daily at Basement 1 Food Hall of Isetan Scotts located at Shaw House (350 Orchard Road, Singapore 238868). Visitors who participate in the fair’s product sampling survey, will receive a complimentary Korean snack.

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