The vibrant display of the Omiyage Fair at Isetan Scotts supermarket calls to mind the souvenir shop at Tokyo’s Haneda Airport where tourists would buy omiyage (souvenirs usually in the form of snacks) for their friends, relatives and colleagues back home. Omiyage are often representative of the place where they are from.
Giving omiyage, a practice deeply ingrained in Japanese society, is an act to simply show gratitude or good intentions to someone, for instance, to share their joy from the trip or to express thanks for covering their work while they were away.
During this time when travel is near impossible, the fair taking place from Oct 8 to 21 is a nice way to reminisce and experience this popular Japanese souvenir culture as you take your pick of up to 26 different omiyage from 13 brands hailing from different regions of Japan such as the hagi no tuski (萩の月) from Sendai (仙台), Rokkatei (六花亭)’s marusei butter sandwich from Hokkaido (北海道) and the Castella cake from Fukusaya (福砂屋) in Nagasaki (長崎). The fair also sees the debut of the following six confectionery brands in Singapore showcasing their popular products.